Gardein is passionate about helping the world eat less meat, even if it’s just for a meal. The problem is, most people don’t want to give up the taste and texture of meat for a vegan alternative. Or they have no idea how to prepare a meatless meal. Thankfully, Gardein has the solution, with the best and largest variety of familiar foods made meatless, from chicken tenders to fish fillets, meatballs to burgers.
To help make a scary topic more approachable, and to give context to the name Gardein, we launched a new tagline that positioned our products in the most straightforward way possible.
There comes a time when every kid realizes the food they eat might actually come from the animals they love. Luckily, Gardein has a guilt-free solution. To better prepare parents for moments like these, we created a series of short videos using real confrontations caught on camera.
There are moments throughout the year when we eat a little too much meat. Well, a lot too much meat. The 4th of July. Labor Day. Thanksgiving. Christmas. New Years. To combat the day after meat sweats, we encouraged people to take a #Meatox with the help of Gardein.
We also reminded people it’s possible to give up meat without giving up the taste of meat with a few billboards strategically placed near Catholic Churches and a special Lent-only coupon.