Gardein For Moments Like These...

Gardein is passionate about helping the world eat less meat, even if it’s just for a meal. The problem is, most people don’t want to give up the taste and texture of meat for a vegan alternative. Or they have no idea how to prepare a meatless meal. Thankfully, Gardein has the solution, with the best and largest variety of familiar foods made meatless, from chicken tenders to fish fillets, meatballs to burgers.

A New Meatless Tagline

To help make a scary topic more approachable, and to give context to the name Gardein, we launched a new tagline that positioned our products in the most straightforward way possible.

When your kids ask you where their meat comes from...

There comes a time when every kid realizes the food they eat might actually come from the animals they love. Luckily, Gardein has a guilt-free solution. To better prepare parents for moments like these, we created a series of short videos using real confrontations caught on camera.

When You Eat Too Much Meat...

There are moments throughout the year when we eat a little too much meat. Well, a lot too much meat. The 4th of July. Labor Day. Thanksgiving. Christmas. New Years. To combat the day after meat sweats, we encouraged people to take a #Meatox with the help of Gardein.

Meat Timeout

New Year's Resolution



When you Give Up Meat For Lent...

We also reminded people it’s possible to give up meat without giving up the taste of meat with a few billboards strategically placed near Catholic Churches and a special Lent-only coupon.

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