KitKat 360° Zen Garden

KitKat wanted to introduce the Matcha Green Tea KitKat that’s extremely popular in Asia to the Canadian market for the first time. To do so in a breakthrough and memorable way, we leveraged the fact that KitKat is synonymous with having a break.

Have a KitKat. Have a Zen Break

Rather than the traditional :10 or :15 online video content, we created a minute-long interactive 360° video that put viewers in the center of a beautiful Zen Garden while enjoying a Matcha Green Tea KitKat. The garden was complete with a rock garden attendant, babbling brook, soft chimes, and chanting yogi.

Matcha Green Tea 360° Zen Break

The 360° Zen Garden Video experience was placed on platforms with native 360° functionality, including YouTube, Facebook, and SnapChat.





Results

9.5 Million

Views on youtube

48%

of viewers completed
the one minute video double the youtube average

100%

Lift in Ad Recall

35%

Lift in Consideration
Kit Kat’s 360 degrees YouTube ad earns double completion rate
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