WorkInProgress

Primary Navigation

We believe every company should be a work in progress

workinprogress-lockup-mobile-2 Work In Progress Work In Progress Work In Progress

* Saying "brand" instead of "company" is an excuse for the company not to take action. A company is defined by everything it does, not just what the marketing department does.

Our Philosophy

We Believe every Brand Company, and Person, should be a Work in Progress. WE BELIEVE THIS SO STRONGLY, WE LEFT OUR CUSHY BIG-AGENCY JOBS TO START A COMPANY OF OUR OWN. A COMPANY THAT’S NOT JUST AN ADVERTISING AGENCY.

WE HELP Brands COMPANIES BOLDLY ACT, INNOVATE, AND CREATE TO PROVE WHAT THEY BELIEVE. THEN, AND ONLY THEN, DO WE "ADVERTISE" WHAT THEY DID.

A COMPANY THAT CAN DO THAT WILL BE LOVED, ENERGIZE ITS EMPLOYEES, DOMINATE A COMMODITIZED CATEGORY, TRANSCEND AN INDUSTRY, BE FUTURE-PROOF AGAINST NEW PLAYERS, AND EXPERIENCE TRANSFORMATIVE BUSINESS RESULTS.

Our Agency Is New.
Our Team Is Not.

Six of us have worked together for more than six years, and represent the core disciplines needed to create amazing actions and advertising, from end-to-end. Our seventh member is new to the team, and has the experience and skillset to run the business of the business.

  • Matt Talbot & Andrew Lincoln

    Partners_Creative

  • Alex Guerri & Evan Russack

    Partners_Account+Strategy

  • Harold Jones

    Partner_Technology

  • Stafford Bosak

    Partner_Production

  • Pete Sheinbaum

    Partner_Business+Legal

Dominos Stock Chart

WHILE AT CP+B, MEMBERS OF WIP_ WERE PART OF THE TEAM RESPONSIBLE FOR DOMINO'S TRANSFORMATION, AND THE RESULTS THAT CAME WITH IT. _

The Situation:

After serving the same pizza for 50 years, Domino's was in trouble—sales were declining, the stock price had hit an all-time low, they were tied for last place with Chuck E. Cheese's, and hundreds of franchisees were in danger of going out of business. It was going to take unbelievably bold action, not minor course correction, to get customers to give Domino's a second chance.

Domino's Work*

_

Pizza Turnaround

We could no longer ignore the fact that people thought our pizza tasted like cardboard. So we completely reinvented the recipe from the crust up, and admitted our pizza sucked on national television in an act of radical transparency.

14.3% QSR Record same-store sales growth
_

Emoji Ordering

Ordering online is more enjoyable and profitable. So to grow the digital business, we created eight new ways for customers to order our pizza, including simply texting or tweeting an emoji.

10.7% Same-store sales growth from national campaign
1.5 Billion earned media impressions
2015 Cannes Lions titanium grand prix
_

Ultimate Delivery Vehicle

We wanted to deliver pizza in the best condition possible. So we worked for over five years to create a fleet of 150 purpose-built pizza delivery vehicles with built-in warming ovens.

2.5 Billion earned media impressions
10.5% Same-store sales growth from national campaign
_

Show Us Your Pizza

People think TV commercials inaccurately portray the food they buy. So we stopped leveraging food photography tricks and used customer photos in our advertising to prove it. And when some negative photos were submitted, we used them to further improve the quality of our pizza.

11.7% Same-store sales growth from national campaign
_

iPAD ORDERING APP

Ordering pizza should be as fun and appetizing as the pizza itself. That’s why we leveraged the iPad to create the most intuitive and beautiful way to order pizza ever, including a hyper-realistic 3D pizza builder.

4.5 STAR RATING IN APP STORE
Increased Conversion & Average Ticket Price
_

Domino's Live

3 years after a PR nightmare sparked by a video taken by an employee in a Domino’s kitchen, we returned with cameras of our own and streamed live and uncut for 30 days to prove we had nothing to hide.

375 Million Earned media impressions with zero paid support

*Domino’s is not a client of WIP_ and all work above was created while at CP+B.

Results _

Six years of relentless action has led to exponential growth in a commoditized category:

  • Positive Sales Growth 6.5 Years (25 Quarters), 12% (2015).
  • Record-Setting Sales Quarters 14.3% (2010) and 14.5% (2015).
  • Digital Ordering Growth 20% to over 50%.
  • DPZ Stock Value Increase $8 to $150.

* None of this could have been possible without CP+B’s fearless client and a close partnership built upon trust and the desire to take action time and time again.

Technology Company Disguised as a Marketing Company

“We have found ourselves describing the 'new' Domino's as a technology company disguised as a marketing company disguised as a pizza company, and recent years of dominant outperformance, even embarassing peers, probably bears that comment as true.”

JP Morgan Chase John Ivankoe

More Examples*

Our approach doesn’t only work for pizza. We’ve applied the same process to deliver results for other companies in other categories.

* Work was created while members of WIP_ were employed by CP+B. WIP_ does not currently work with the companies shown above.

Companies we've
worked with
_

At agencies previous to WIP_

Awards _

We care more about business results than advertising awards, but it’s great when you can achieve both.

  • image Titanium
    Grand Prix
  • image Silver
    Sustained Success
  • image Yellow Pencil
  • image Gold Pencil
  • image Grand Clio
  • image LIA Gold

* Awards were won for work done while at CP+B.

Contact US _

We’re passionate about making brands companies loved and unbelievably successful.

But the path there can start in many different places.

Maybe

  • you’re searching for a why.
  • you already know what it is.
  • you want to see what actions would look like for your company.
  • you want to bring one action to life this quarter or this year.
  • you want to advertise the actions you’re already pursuing.
  • you want to take the first step towards a decade-long relationship that will transform your company and industry.

Let's Talk

Now Hiring

_

We’re always looking for smart, creative, and passionate people that care more about changing a company than winning awards.

Inventors more than ad men and women. Problem solvers more than portfolio puffery pushers.

No assholes. No egos. No hiding because you can’t do the job. No selfishness. No disrespecting people or their time.

If that sounds like something you’d like to be a part of, we’d love to hear from you.

xs sm md lg xl