* Saying "brand" instead of "company" is an excuse for the company not to take action. A company is defined by everything it does, not just what the marketing department does.
We Believe every Brand Company, and Person, should be a Work in Progress. WE BELIEVE THIS SO STRONGLY, WE LEFT OUR CUSHY BIG-AGENCY JOBS TO START A COMPANY OF OUR OWN. A COMPANY THAT’S NOT JUST AN ADVERTISING AGENCY.
WE HELP Brands COMPANIES BOLDLY ACT, INNOVATE, AND CREATE TO PROVE WHAT THEY BELIEVE. THEN, AND ONLY THEN, DO WE "ADVERTISE" WHAT THEY DID.
A COMPANY THAT CAN DO THAT WILL BE LOVED, ENERGIZE ITS EMPLOYEES, DOMINATE A COMMODITIZED CATEGORY, TRANSCEND AN INDUSTRY, BE FUTURE-PROOF AGAINST NEW PLAYERS, AND EXPERIENCE TRANSFORMATIVE BUSINESS RESULTS.
Six of us have worked together for more than six years, and represent the core disciplines needed to create amazing actions and advertising, from end-to-end. Our seventh member is new to the team, and has the experience and skillset to run the business of the business.
After serving the same pizza for 50 years, Domino's was in trouble—sales were declining, the stock price had hit an all-time low, they were tied for last place with Chuck E. Cheese's, and hundreds of franchisees were in danger of going out of business. It was going to take unbelievably bold action, not minor course correction, to get customers to give Domino's a second chance.
We could no longer ignore the fact that people thought our pizza tasted like cardboard. So we completely reinvented the recipe from the crust up, and admitted our pizza sucked on national television in an act of radical transparency.
Ordering online is more enjoyable and profitable. So to grow the digital business, we created eight new ways for customers to order our pizza, including simply texting or tweeting an emoji.
We wanted to deliver pizza in the best condition possible. So we worked for over five years to create a fleet of 150 purpose-built pizza delivery vehicles with built-in warming ovens.
People think TV commercials inaccurately portray the food they buy. So we stopped leveraging food photography tricks and used customer photos in our advertising to prove it. And when some negative photos were submitted, we used them to further improve the quality of our pizza.
Ordering pizza should be as fun and appetizing as the pizza itself. That’s why we leveraged the iPad to create the most intuitive and beautiful way to order pizza ever, including a hyper-realistic 3D pizza builder.
*Domino’s is not a client of WIP_ and all work above was created while at CP+B.
Six years of relentless action has led to exponential growth in a commoditized category:
* None of this could have been possible without CP+B’s fearless client and a close partnership built upon trust and the desire to take action time and time again.
At agencies previous to WIP_
We care more about business results than advertising awards, but it’s great when you can achieve both.
* Awards were won for work done while at CP+B.
We’re passionate about making brands companies loved and unbelievably successful.
But the path there can start in many different places.
We’re always looking for smart, creative, and passionate people that care more about changing a company than winning awards.
Inventors more than ad men and women. Problem solvers more than portfolio puffery pushers.
No assholes. No egos. No hiding because you can’t do the job. No selfishness. No disrespecting people or their time.
If that sounds like something you’d like to be a part of, we’d love to hear from you.