Electric Vehicle Fleet
Pizza and Electric Vehicles have one thing in common: they make the world a better place.
This insight gave life to the partnership between Domino’s and Chevy to create the largest electric pizza delivery fleet in the country. In an extensive company-wide effort, over 1,000 Chevy Bolt EVs are now on the road today, with more to come.
A Mobile Billboard
We started by designing an attention-grabbing new wrap for the fleet that brought electrified pizza delivery to life.
Next, we told the story of this action through a national campaign which featured :30 and :15 spots, digital video, and social extensions including the chance to win a new 2023 Chevy Bolt EV.
Customers could also get a 3D look at the new fleet and track its roll-out across the country via a microsite which served as a hub for the campaign.
The campaign launch was the most wide-reaching coverage Domino’s had ever seen, landing stories across automotive, fleet vehicle, food / pizza / QSR, green / sustainability, investing / stock / financial, national, politics / federal government, technology and advertising press.
Results
1B
Earned Media Impressions
1,000+
EVs on the Road
