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Turning a trend kids loved, and parents hated, into a deal everyone wanted.
Before It Jumped the Shark It’s safe to say America was overrun by 6 7. Two numbers in a song turned into a viral moment that took culture by storm. Everywhere you looked, kids and then parents were saying the numbers and moving those hands. Shoot— even Joe Buck was cracking 6 7 jokes while calling football games.
As other brands rushed to jump on the bandwagon with memes, we worked quickly with Domino’s to create a unique offer built directly into the moment. Use code 6 7 online to get a large one-top pizza for $6.7. Creating an offer kids wanted to tell their parents about, and parents wanted to order to be cool to their kids.
The offer was paired with low-cost 6 7 content that clearly tied the offer to the trend across TikTok and Instagram, attracting a ton of new customers and orders.
Results
$2.5k
The cost to make six unique pieces of content.
3
days to get the offer approved, make the content, and push it live
135M
impressions in 3 days
