Paid Organic Social
Paid social ads born organically.
Brands need more content than ever these days to fill their paid social and digital media needs. However, production budgets haven't increased, even though the content must be diverse and native to the channel it lives in.
The solution is a new paid social strategy that combines finding engaging UGC about Domino's made organically and licensing it, and partnering with talented creators to create new Domino's content in their style. This leads to affordable content that's already proven to perform. Instead of paying an influencer to make their worst-performing content yet.
Creator Pizza Magic
lit_lee
When the team came across lit_lee and his pizza party videos, it was an immediate yes. His content was already built around communal moments and pizza as the centerpiece—making the partnership feel natural, not forced.
The idea was simple: recreate the pizza party concept using Domino’s branded products. The result was creator-first content designed to live natively on TikTok and Instagram.
The idea was simple: recreate the pizza party concept using Domino’s branded products. The result was creator-first content designed to live natively on TikTok and Instagram.
Results
$7k
to partner and produce
28
days from contract to delivery of content for TikTok and Instagram
100M
amplified views on TikTok
Rachel's Room
On the heels of launching Domino’s new corporate identity, we looked beyond TV to bring it to life in social. As soon as we spotted this piece of content from Rachel’s Room, we knew it was a perfect fit. The refreshed packaging became part of the content itself—allowing us to showcase the new corporate identity in an authentic, elevated, and highly entertaining way.
Results
$10k
to partner and produce
2
months from contact to delivery of content
86M
amplified views on TikTok in 4 weeks
Diamonds in the Rough
Domino's has the benefit of dozens of people making social videos about them a day. Some of them are amazing pieces of content and make great organic and native feeling ads because they are organic and native.
Here is a selection of some that have been licensed to great success.
Here is a selection of some that have been licensed to great success.
