#ViralPizza
They made it go viral. We made it 40% off..
Trends come and go, which makes it hard to capitalize on them. But in less than a week, we took a viral pizza trend on TikTok that featured a specific Domino’s pizza creation and amplified it in an authentic way to drive sales.
Case Study Video
Pouring Fuel on the Fire
Domino’s amplified the trend by making the pricey pizza more affordable using the message: You made it go viral. We made it 40% off. And created a VIRALPZA coupon code to use.
We licensed content from TikTok creators who originally reviewed the pizza, shot new footage, and commissioned new content—building an organic/paid campaign touting the coupon. Brands often squash organic trends by making them too corporate. But instead, Domino’s celebrated the creators who invented it and the audience that made it viral with a discount.
Results
50
Million Views
100K
Coupon Redemptions in 9 days
1
order per day in every store across America
